Customers expect retailers to deliver seamless online service from the minute they start browsing to the moment their package is delivered. To meet your customers’ expectations—from showing the right ads to sending manufacturer recall notices—personal information is necessary; but that information has become a huge target of regulatory activity.

With Congress so far inactive on consumer privacy, nearly half of U.S. states have filled the void with their own privacy statutes. At least one, California, has created an entire state agency dedicated to privacy compliance. Learning the rules of so many different roads at the same time can be daunting, time-consuming, and often frustrating. A state law designed to curb the behavior of a social media giant can impose real burdens on a mid-sized retailer state legislators never even considered. Adding to that burden, plaintiffs’ lawyers that once targeted only the largest online sellers have aggressively turned their attention to every online business with claims ranging from online wiretapping to violations of the Video Privacy Protection Act.

B&I can relieve some of the burden. We keep tabs on the latest state laws and regulations and enforcement trends and offer timely guidance on privacy compliance so you can keep your focus where it belongs—on your core business.